TNP71 Kelly Diels on the Female Lifestyle Empowerment Brand

54 minutes

Let’s talk about the connection between “conscious marketing” and Pick Up Artist culture, shall we? You may be surprised to discover that there’s actually quite a clear and direct connection. If you’re an entrepreneur in the personal development or spiritual space, this episode is for you. If you’ve ever been had by a Pick Up Artist (PUA), a narcissist, or experienced buyer’s remorse after a major purchase that involved a charismatic salesperson or coach, this episode is for you.

Kelly Diels is a writer and feminist marketing consultant who has articulated a severely problematic phenomenon she’s named the Female Lifestyle Empowerment Brand, (FLEB), the effects of which can be seen all around us.

FLEB is basically this: a marketing approach leading with beauty, wealth and privilege, constructed as empowerment. In other words, empowerment – which is supposed to be a collective experience of liberation – is presented as an individual experience of wealth and privilege.

In business, spirituality, politics, parenting, and beyond, the FLEB effect is pervasive and harmful. But we can stop supporting it and stop perpetuating it if we know what to look for.

This episode is meant to educate and inoculate.

Read Kelly’s essays on the FLEB and sign up for her newsletter for weekly evolution.

If you’re seeking to transform the way you do business, consider joining Kelly’s Facebook group, How To Sell To Women Without Selling Them Out.

The book Kelly mentions – a big favourite on the podcast – is Influence: The Psychology of Persuasion by Robert Cialdini

More episodes from The Numinous Podcast with Carmen Spagnola: Intuition, Spirituality and the Mystery of Life

TNP136: Maia Toll on Working with Plant, Animal and Crystal Allies in Troubled Times

Maia Toll is with us today speaking about creating kinship with other-than-human friends. Maia is the author of The wild Wisdom series which includes

TNP132 Somatic Mentoring with Patti Elledge

This episode is part case consult, part psychoeducation, part storytelling. I'm so excited to share with you a conversation with my Clinical …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to TNP64: Learning To See In The Dark
1:08:08
Start listening to TNP64: Learning To See In The Dark
1:08:08