TNP71 Kelly Diels on the Female Lifestyle Empowerment Brand

54 minutes

Let’s talk about the connection between “conscious marketing” and Pick Up Artist culture, shall we? You may be surprised to discover that there’s actually quite a clear and direct connection. If you’re an entrepreneur in the personal development or spiritual space, this episode is for you. If you’ve ever been had by a Pick Up Artist (PUA), a narcissist, or experienced buyer’s remorse after a major purchase that involved a charismatic salesperson or coach, this episode is for you.

Kelly Diels is a writer and feminist marketing consultant who has articulated a severely problematic phenomenon she’s named the Female Lifestyle Empowerment Brand, (FLEB), the effects of which can be seen all around us.

FLEB is basically this: a marketing approach leading with beauty, wealth and privilege, constructed as empowerment. In other words, empowerment – which is supposed to be a collective experience of liberation – is presented as an individual experience of wealth and privilege.

In business, spirituality, politics, parenting, and beyond, the FLEB effect is pervasive and harmful. But we can stop supporting it and stop perpetuating it if we know what to look for.

This episode is meant to educate and inoculate.

Read Kelly’s essays on the FLEB and sign up for her newsletter for weekly evolution.

If you’re seeking to transform the way you do business, consider joining Kelly’s Facebook group, How To Sell To Women Without Selling Them Out.

The book Kelly mentions – a big favourite on the podcast – is Influence: The Psychology of Persuasion by Robert Cialdini

More episodes from The Numinous Podcast

TNP174 Sovereign + Supernatural: Manifesting Beyond Capitalism with L’Erin Alta

Seattle native, L'Erin Alta, is a mystic, medicine woman, and spiritual mentor with more than 20 years of experience helping women + femmes live …

TNP173 Creative Witchcraft with Natalie Rousseau

Natalie Rousseau is here and we’re talking about her relationship to the word “witch”, how we feel about creativity and self-expression, feeling stuck, the books we long to write, and the …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to TNP61: Healing the Abandonment Wound {Special Mini-Series Part 1 of 3}
36:08
Start listening to TNP61: Healing the Abandonment Wound {Special Mini-Series Part 1 of 3}
36:08